Search is splitting into three places at once: Google’s classic results, the AI answer boxes above them, and the chat tools like ChatGPT, Perplexity, and Gemini, where more buyers now start. Ranking for keywords still matters, but the job now is to be found, understood, trusted, and actually recommended across all three. We run the technical and content audit, the keyword and intent research, and the on-page work, and we build content so both search engines and AI systems can quote it directly. This is the deepest thing we do, and being recommended by AI search is a wedge most agencies aren’t even looking at yet.
Get found, cited, and recommended
SEO, AEO & GEO
What’s included
The systems behind the business
AI Operations & Agent Systems
Most agencies “integrate AI” by bolting a chatbot onto a product page. The real leverage is in the work your team repeats every week: pulling reports, drafting content, keeping product data current, watching rankings and spend. We build the systems that run that work with a person reviewing it instead of doing it from scratch: a structured knowledge base so AI output actually sounds like you, automated reporting that pulls live data from Search Console, analytics, and ad accounts into your format on a single command, and agent workflows that take the first pass on repetitive tasks. We’re not pitching this from a deck. We run our own agency on these systems, which is how we know what holds up.
What’s included
Unlock Your Store's Potential
Ecommerce Strategy
Strategy is mostly deciding what to do first, and why. Tell us your goals, your customers, and where the store is leaking money, and we’ll hand you a practical plan: what to fix now, what to build next, what to leave alone. After 21 years and around a hundred stores, we’ve usually seen your problem before.
Strategy Services Include
Tailored Growth Strategies
Ecommerce Growth
Growth comes down to three numbers: more customers, more repeat orders, and a higher average order value. We help you move the ones you can actually move, in the order that’s cheapest to move them, instead of chasing every tactic at once. The plan is built around your store, not lifted from a playbook.
Growth Services Include
Shape Your Story
Design & Branding
Design’s job is to make the store easy to use and unmistakably yours. We handle the brand identity, the layout, and the page-by-page flow so the site tells your story and then gets out of the way of the sale. Good-looking is the easy part. We’re after good-looking that converts.
Design & Branding Services Include
Customized Builds
Ecommerce Development
A storefront is more than a cart. It tracks inventory, takes orders, talks to your shipping and fulfillment, and feeds you the data to make the next decision. We build and integrate that machinery on Shopify and Shopify Plus, cleanly, so it keeps working after launch instead of becoming the thing you pay someone to untangle later.
Growth Services Include
Get the Word Out
Blog & CMS Development
The CMS built into most ecommerce platforms is fine until your content starts doing real work. When the blog and resource pages are carrying SEO weight, you want a proper CMS behind them. We integrate WordPress with your store so the content side has room to grow without fighting the storefront.
Blog Development Services Include
Customized Builds
Artificial Intelligence Integrations
AI is genuinely useful for the repetitive parts of running a store: answering the same customer questions, drafting copy, keeping product data straight. We wire large language models into your storefront and workflows where they actually save time: knowledge-base chat, customer-service bots, and custom tools built around how you work. The point is leverage you can measure, not a gimmick bolted onto the product page.
AI Services Include
Move platforms without losing ground
Replatforming & Migrations
Moving a store to a new platform is where revenue quietly leaks: missed redirects, dropped rankings, customer and product data that comes over wrong. Done carefully, none of that has to happen. We handle the full move: catalog and customer migration, a complete 301-redirect map so your rankings carry over, the front-end rebuild, and reconnecting payments and apps before anything goes live. Magento to Shopify Plus, Lightspeed to Shopify, or an aging custom build to something you can actually maintain. We did exactly this for a premium DTC brand we still run today.
What’s included
The highest-margin channel you own
Email & Lifecycle
Email is usually the highest-margin channel a store has, and usually the most neglected. The flows that actually make money (welcome, abandoned cart, post-purchase, win-back, replenishment) are often half-built or running on defaults. We build and run lifecycle programs in Klaviyo: the automated flows, the segmentation, the campaign calendar, and the reporting to see what’s working. It pairs with the content work, so the emails sound like the rest of your brand instead of a separate tool talking over it.
What’s included
Paid that works with your organic
Paid Media
Most stores run paid and organic as separate budgets that quietly compete for the same click. We don’t. The same keyword and intent research that drives your SEO drives the ad spend, so the two reinforce each other. We run Google Ads and Shopping, retargeting, and the tracking and feeds underneath them, and we watch the newer surface most agencies are ignoring: ads inside AI search. Paid is most useful pointed at the gaps organic can’t reach quickly: launches, seasonal pushes, and competitive terms you don’t rank for yet. We’ll tell you honestly when a dollar is better spent on the site instead.
What’s included
Sell in more than one language
Multilingual & Localization
Selling into a new language well is more than running the site through Google Translate. The product copy, the navigation, the SEO metadata, and the structured data search engines read all have to be translated and maintained, and it has to read right to a native speaker. We build and maintain multilingual stores with Shopify Markets and, on WordPress, WPML, including the technical SEO setup (hreflang, localized URLs, per-market indexing) so each language version can rank in its own region. We’ve translated a full B2B catalog, hundreds of products plus the article library, with a glossary that keeps the technical terms consistent.
What’s included
Personalized Guidance
Maintenance & Dedicated Support
Launch is the start, not the finish. Sites need security patches, feature updates, product changes, and someone to call when something breaks at the wrong moment. We offer flexible maintenance plans and stay on as a known quantity. Most of our clients have been with us for years, several over a decade, which only works if the day-to-day support is genuinely good.
Support Services Include
Answers before you ask
Common Questions
What does #10 do?
#10 is an ecommerce and digital agency. We build and run Shopify and Shopify Plus stores, and we handle the search and growth work around them: SEO, AEO/GEO, replatforming and migrations, email and lifecycle, paid media, multilingual stores, and AI operations. We’ve been doing it for 21 years.
What platforms do you work with?
Mainly Shopify and Shopify Plus, plus WordPress for content and CMS work. We migrate stores onto Shopify from Magento and Lightspeed, and we’ve built and supported around a hundred stores over the years.
What is GEO, and how is it different from SEO?
SEO gets you found in Google’s classic results. GEO (generative engine optimization) is about being found, cited, and recommended by AI search tools like ChatGPT, Perplexity, and Google’s AI Overviews. AEO (answer engine optimization) sits in between, structuring content so answer boxes can quote it directly. We work across all three.
Can you move my store to a new platform without losing rankings?
Yes. A migration done right includes a complete 301-redirect map so your search rankings carry over, plus catalog and customer-data migration, a front-end rebuild, and reconnecting payments and apps before launch. We did exactly this for a premium DTC brand we still run today.
Where is #10 located?
Palo Alto, California. We work with clients across the United States.
How long has #10 been in business?
21 years. Several of our client relationships have run a decade or more, which we think is the clearest signal that the work holds up.