A store is more than a cart. It runs inventory and orders, and it has to talk to your shipping and accounting systems. We build that on Shopify and Shopify Plus, and we move brands onto it from older platforms. McEvoy Ranch is a good example: we built their store in 2016, moved it to Shopify Plus in 2020, and we still run it today.
Customized Builds
Shopify & Shopify Plus
What’s included
Built to publish, run for years
WordPress Design & Development
WordPress is where most institutions and B2B companies do their real publishing. We design and build those sites, and then we keep them running (updates, security, hosting) so your team can just publish. We’ve run tech-led.com for Marubeni since 2007, and we look after zeek.org for the Zeek open-source project.
What’s included
- WordPress Website Design & Development
- WordPress Blog & Content Sites
- Multilingual WordPress (WPML)
- Custom Themes & Blocks
- Hardening & Security
- Hosting & Long-Term Support
Shape Your Story
Design & Branding
Good design makes a site easy to use and makes it look like nobody else. We handle the brand identity and page layout, and the design work that lives off the site too, like logos, icons and event graphics. For the Open Compute Project that has meant years of icons, logos and trade show art.
What’s included
- Icons & Illustration
- Event, Print & Presentation Design
- Email Template Design
The systems behind the business
AI Across Your Site
AI isn’t a separate product here. It runs behind the store and the site. It drafts first passes, keeps product data straight, pulls reports into your format and answers the questions customers ask every day. A person still reviews everything that goes out. We run our own agency on these systems, which is how we know what holds up.
What’s included
Get found, cited, and recommended
SEO, AEO & GEO
Search is splitting into three places at once: Google’s classic results, the AI answer boxes above them, and the chat tools like ChatGPT, Perplexity, and Gemini, where more buyers now start. Ranking for keywords still matters, but the job now is to be found, understood, trusted, and actually recommended across all three. We run the technical and content audit, the keyword and intent research, and the on-page work, and we build content so both search engines and AI systems can quote it directly. This is the deepest thing we do, and being recommended by AI search is a wedge most agencies aren’t even looking at yet.
What’s included
Move platforms without losing ground
Replatforming & Migrations
Moving a store to a new platform is where revenue quietly leaks: missed redirects, dropped rankings, customer and product data that comes over wrong. Done carefully, none of that has to happen. We handle the full move: catalog and customer migration, a complete 301-redirect map so your rankings carry over, the front-end rebuild, and reconnecting payments and apps before anything goes live. Magento to Shopify Plus, Lightspeed to Shopify, or an aging custom build to something you can actually maintain. We did exactly this for a premium DTC brand we still run today.
What’s included
Sell in more than one language
Multilingual & Localization
Selling into a new language well is more than running the site through Google Translate. The product copy, the navigation, the SEO metadata, and the structured data search engines read all have to be translated and maintained, and it has to read right to a native speaker. We build and maintain multilingual stores with Shopify Markets and, on WordPress, WPML, including the technical SEO setup (hreflang, localized URLs, per-market indexing) so each language version can rank in its own region. We’ve translated a full B2B catalog, hundreds of products plus the article library, with a glossary that keeps the technical terms consistent.
What’s included
The highest-margin channel you own
Email & Lifecycle
Email is usually the highest-margin channel a store has, and usually the most neglected. The flows that actually make money (welcome, abandoned cart, post-purchase, win-back, replenishment) are often half-built or running on defaults. We build and run lifecycle programs in Klaviyo: the automated flows, the segmentation, the campaign calendar, and the reporting to see what’s working. It pairs with the content work, so the emails sound like the rest of your brand instead of a separate tool talking over it.
What’s included
Paid that works with your organic
Paid Media
Most stores run paid and organic as separate budgets that quietly compete for the same click. We don’t. The same keyword and intent research that drives your SEO drives the ad spend, so the two reinforce each other. We run Google Ads and Shopping, retargeting, and the tracking and feeds underneath them, and we watch the newer surface most agencies are ignoring: ads inside AI search. Paid is most useful pointed at the gaps organic can’t reach quickly: launches, seasonal pushes, and competitive terms you don’t rank for yet. We’ll tell you honestly when a dollar is better spent on the site instead.
What’s included
Unlock Your Store's Potential
Ecommerce Strategy
Strategy is mostly deciding what to do first, and why. Tell us your goals, your customers, and where the store is leaking money, and we’ll hand you a practical plan: what to fix now, what to build next, what to leave alone. Since 2000 and around a hundred clients, we’ve usually seen your problem before.
Strategy Services Include
Tailored Growth Strategies
Ecommerce Growth
Growth comes down to three numbers: more customers, more repeat orders, and a higher average order value. We help you move the ones you can actually move, in the order that’s cheapest to move them, instead of chasing every tactic at once. The plan is built around your store, not lifted from a playbook.
Growth Services Include
Personalized Guidance
Maintenance & Dedicated Support
Launch is the start, not the finish. Sites need security patches, feature updates, product changes, and someone to call when something breaks at the wrong moment. We offer flexible maintenance plans and stay on as a known quantity. Most of our clients have been with us for years, several over a decade, which only works if the day-to-day support is genuinely good.
Support Services Include
Answers before you ask
Common Questions
What does #10 do?
#10 is a design and development agency in Palo Alto. We design and build Shopify stores and WordPress sites, and we run the search and AI work around them. We’ve been doing it since 2000.
What platforms do you work with?
Shopify and Shopify Plus for ecommerce. WordPress for content sites, including institutions and nonprofits. We move stores onto Shopify Plus from Magento, Lightspeed and other platforms, but we don’t build new stores on other platforms.
What is GEO, and how is it different from SEO?
SEO gets you found in Google’s classic results. GEO (generative engine optimization) is about being found, cited, and recommended by AI search tools like ChatGPT, Perplexity, and Google’s AI Overviews. AEO (answer engine optimization) sits in between, structuring content so answer boxes can quote it directly. We work across all three.
Can you move my store to a new platform without losing rankings?
Yes. A migration done right includes a complete 301-redirect map so your search rankings carry over, plus catalog and customer-data migration, a front-end rebuild, and reconnecting payments and apps before launch. We did exactly this for a premium DTC brand we still run today.
Where is #10 located?
Palo Alto, California. We work with clients around the world.
How long has #10 been in business?
Since 2000. Several of our client relationships have run a decade or more, which we think is the clearest signal that the work holds up.