More in
- Google Ads & Shopping
- Retargeting Ads
- Conversion Tracking Setup
- Product Feed Management
- AI-Search Ads
- PPC Spend & Account Audits
Feed management is the work of getting your product data into Google Merchant Center, Meta, and other shopping channels in a form they can actually use. We build, clean, and maintain the product feed that powers Shopping and Performance Max campaigns: titles, descriptions, images, prices, availability, and the attributes that decide whether your products show up for the right searches. A good feed is one of the highest-impact things in ecommerce paid media, and it is usually the most neglected.
Shopping campaigns do not target keywords. They target your product data. So the feed is effectively your bidding strategy, and small fixes to titles and attributes often move performance more than any change inside the ad account.
What we do
- Rewrite product titles so the most important terms come first and match how people actually search.
- Fill in the attributes Google rewards (GTIN, brand, category, color, size) and fix the ones that trigger disapprovals.
- Keep price and availability in sync so you stop advertising things that are out of stock or priced wrong.
- Split products into feed groups so you can bid differently on your winners and your margin-killers.
- Watch Merchant Center for disapprovals and resolve them before they quietly shut off your best products.
On Shopify and Shopify Plus the feed usually flows straight from the catalog we already manage, so a product change updates everywhere at once instead of drifting out of date. The honest part: a feed is not set-and-forget. It needs a regular hand on it, and that is what this service is.
We manage the feed through the Google & YouTube channel on Shopify, and with dedicated feed tools when the catalog is large or the rules get complex.