More in
- Google Ads & Shopping
- Retargeting Ads
- Conversion Tracking Setup
- Product Feed Management
- AI-Search Ads
- PPC Spend & Account Audits
A spend and account audit is a full review of where your paid media budget is going and what it is actually returning. We dig into your Google Ads and Meta accounts, your tracking, and your product feed, then hand you a clear, prioritized list of what to fix, what to cut, and where the real money is leaking. It is a fixed-scope engagement with a deliverable, not an ongoing retainer, so you get answers without signing up for anything long-term.
What we look at
- Wasted spend: search terms, audiences, and placements eating budget with nothing to show for it.
- Conversion tracking accuracy, because if this is wrong, every other number in the account is wrong too.
- Account structure, bidding, and budget allocation, including whether Performance Max is helping or just absorbing your best campaigns.
- The product feed and Merchant Center, where disapprovals and weak titles quietly cap your Shopping results.
- What the account is missing entirely: retargeting gaps, untapped high-intent terms, channels you should test.
You get a written report with the findings ranked by impact and effort, so you can act on it whether or not you ever work with us again. Plenty of audits surface a tracking problem or a single runaway campaign that pays for the whole exercise.
This is a good place to start if you are spending real money on ads and are not sure it is working, or if you inherited an account and want a straight read on it before you scale spend.