More in
- Email Marketing
- Referral & Affiliate Marketing
- Partnership Marketing
- E-Commerce Viral Marketing
- E-Commerce Gamification
- SEO & Paid Search
Referral and affiliate marketing both pay people to send you customers, but they work differently, and we set up and run both. Referral marketing turns your existing customers into a growth channel by rewarding them for bringing friends. Affiliate marketing pays a wider network of creators, publishers, and partners a commission when their audience buys. Done right, both produce trackable revenue you can attribute and scale.
Referral marketing
We build referral programs directly into Shopify and Shopify Plus stores using current referral and loyalty apps from the Shopify ecosystem. Customers share a personal link or code, the friend gets an incentive (a discount, free product, or store credit), and the referrer gets rewarded once that order is real and not refunded. The work is in the design: the right reward on both sides, fraud and self-referral guards, and on-brand share flows that actually get used.
Affiliate marketing
For affiliates, we use modern, Shopify-native affiliate platforms (the kind that live in the Shopify app store and sync orders automatically) rather than legacy ad networks. You set the commission structure (pay per sale is the usual model for ecommerce), recruit partners, give them links and creative, and the platform tracks conversions and handles payouts. We help you choose the platform, structure commissions, and recruit and brief the partners who match your audience.
One honest note: an affiliate program is not set-it-and-forget-it. The merchants who win treat their best affiliates like an extension of their sales team, with clear terms, fresh creative, and real communication. We can run that ongoing relationship for you or hand you a program your team can operate.
We tie the referral and affiliate emails into Klaviyo so they run alongside the rest of your lifecycle program.