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- Shopify Markets Localization
- WPML Translation (WordPress)
- Catalog & Content Translation
- Hreflang & Localized URLs
- Translation Glossaries
- Per-Market Technical SEO
Shopify Markets is how a single Shopify or Shopify Plus store sells in more than one country and language without spinning up a separate site for each. We use it to set up per-country domains or subfolders, local currencies and pricing, and translated content, all managed from one admin. You get one store to run instead of five, and customers get prices, language, and checkout that feel local.
What we set up
- Markets for each country or region, with the right domain structure (subfolders or country domains) and correct hreflang so Google serves the right version.
- Local currency, rounding, and market-specific pricing, including price lists where the margins need to differ by region.
- Translated storefront content through Shopify’s translation framework, wired to a glossary so product and brand terms stay consistent.
- Local payment methods and tax/duty handling at checkout, so the total a customer sees is the total they pay.
We have run this end to end. For a B2B distributor we work with, we translated a full catalog (hundreds of products plus an article library) into Chinese, using a glossary so technical terms read correctly every time. That is the work behind a good Markets setup: not just flipping a switch, but getting the catalog, the content, and the URLs right.
Shopify Markets is the right tool when you want one store and one team running several countries. If a market needs genuinely separate branding or a different catalog, a second store can make more sense, and we will tell you when that is the case.
We build this on Shopify Markets, which handles the currencies, domains, and market settings natively.