More in
- Klaviyo Setup & Migration
- Klaviyo Automated Flows
- Email Segmentation
- Campaign Calendar
- List Cleaning & Deliverability
- Email Reporting & Optimization
Reporting and optimization is the ongoing work of measuring what your email and SMS actually earn, then changing what isn’t working. We track the numbers that matter: revenue per recipient, flow and campaign performance, open and click trends, and how much of your store’s total revenue email is driving. Then we use that to tune flows, rework weak campaigns, and put effort where the return is. Email is not a set-it-and-forget-it channel, and the stores that treat it like one leave money on the table.
We report in plain terms tied to revenue, not a wall of vanity metrics. The question we are always answering is simple: what is email making you, and what is the next change that makes it more?
What we look at and act on
- Revenue by flow and by campaign, so you can see which automations and sends pull their weight.
- A/B tests on subject lines, send times, offers, and creative, with the winners rolled into the next round.
- Flow performance over time, tuning timing, logic, and content as customer behavior shifts.
- Engagement and deliverability trends, so a drop gets caught before it becomes a problem.
- Email’s share of total store revenue, tracked against where it should be for a store your size.
We also run this kind of automated reporting on our own agency: pulling data straight from the sources so the numbers are current, not a snapshot someone exported a month ago. The reporting is the boring part, but it is where the compounding happens. Small, steady improvements to flows and segments add up to a lot more than any single clever campaign.
We pull the reporting from Klaviyo and tie it back to revenue in your Shopify and analytics data.