An ecommerce and usability audit is a structured review of your store that finds what is costing you traffic, conversions, and speed, then hands you a prioritized list of fixes. We look at how well the site brings people in, how well it turns them into buyers, and how healthy the code and platform underneath are. You get findings ranked by impact, with clear recommendations your team (or ours) can act on.
Stores collect baggage over time: unused apps and plugins, conflicting code from a string of past developers, bloated data, and patterns that were fine a few years ago and now slow you down. User expectations move too. A yearly audit keeps the store honest about whether it still serves your goals.
Usability review
This side looks at how the store earns traffic and converts it. We review your analytics and Search Console setup, site structure and indexing, and the buying flow from landing page to checkout, with conversion recommendations grounded in your actual data.
Technical review
This side looks under the hood: page speed and Core Web Vitals, third-party apps and where they conflict, data integrity, and overall code quality. On Shopify and Shopify Plus we check theme and app load, scripts, and anything dragging down performance.
You get an executive summary by priority, detailed findings with suggested fixes, and a focused list for developers, copywriters, and marketers. If you are about to start a bigger project, run the audit first: it benchmarks where you are now so you can measure what the work actually changed.