More in
An SEO and SEM audit shows you where you are leaving search traffic and revenue on the table, across both organic and paid. We review how your store ranks and gets found today, where the technical and on-page gaps are, and how your paid campaigns are spending. Then we hand you a prioritized plan to fix it. We also cover the newer side of search: being found and recommended by AI answer engines like ChatGPT, Perplexity, and Google AI Overviews, not just the classic blue links.
SEO audit
We start with a deep look at the site itself: on-page factors (titles, URL structure, schema, meta and alt tags) and off-page factors (domain and page authority, who links to you). We also:
- Crawl and index analysis: sitemap, robots.txt, broken links, redirects.
- On-site analysis: URL structure, schema markup, HTML structure, internal linking.
- Check traffic drops against known algorithm update dates.
- Add product and review schema so your listings can show pricing, ratings, and stock status directly in results.
- Review how your content reads to AI search, since structured, clearly answered pages are what these engines lift and cite.
SEM audit
On the paid side we review keyword selection, ad copy, click-through rates, and overall campaign performance across Google Ads, Shopping feeds, YouTube, and paid social, then give you specific recommendations to spend smarter and get more revenue per dollar.
If you are not sure whether your bigger problem is organic, paid, or how AI tools describe you, the audit answers that before you commit budget.