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- Internationalization & Multilingual Site Strategy
Internationalization is the work of taking a store built for one country and making it sell well in others: local currencies and payment methods, correct tax and duties, translated content, and messaging that fits the culture you are selling into. We help you figure out how far to go and then build it, usually on Shopify Markets for multi-country and multi-currency selling, and on WordPress with WPML when that is the platform.
Selling abroad opens a new audience, but the work comes in stages, and most brands are further down the list than they think:
- You only sell domestically and block other countries at checkout.
- You accept a few foreign countries but have not adapted checkout, so tax, VAT, and fields like postal code versus ZIP are not right.
- Checkout is fully localized: local currencies, duty estimates, regional payment methods, and accurate tax and shipping.
- Your content is translated into the target language, still fulfilling from home. If you operate in English, English-first markets are an easy first step.
- You have gone further: messaging and design adapted to local culture, a marketing plan to drive traffic per market, and a local fulfillment partner.
We have done this at scale. For a B2B distributor we work with, we translated a full catalog of hundreds of products plus a library of articles into Chinese, working from a glossary so the terminology stayed consistent across everything. On translation, machine output is fine for a rough draft, but for anything customer-facing we use human translators and a glossary for accuracy.
Our sweet spot is helping clients at the early stages get to a real, localized international store. If you are ready to test those waters, that is the right time to talk.
We build these stores on Shopify Markets, and on WordPress with WPML, so each market gets its own language, pricing, and URLs.