An email marketing audit reviews how you use email and lifecycle messaging, then shows you where the missed revenue is and how to capture it. Email is still one of the highest-return channels in ecommerce, but only when the deliverability, automations, segmentation, and design are all working. We check all of it and hand you a prioritized plan.
We work in Klaviyo and the current Shopify-era email stack, and a typical audit looks at:
- Deliverability: sender reputation, DNS records (SPF, DKIM, DMARC), and whether your mail is actually landing in inboxes.
- Automated flows: welcome, abandoned cart and checkout, browse abandonment, post-purchase, and win-back, plus the gaps where a flow should exist and does not.
- Segmentation: how you group customers and whether messages are targeted to behavior instead of blasted to everyone.
- Design: responsive layouts that hold up on phones, clear subject lines, and one obvious call to action per email.
- List health: sunsetting dead addresses, managing unsubscribes, and protecting your sending reputation.
- Measurement: conversion goals and funnels so you can see what each campaign and flow actually earns.
If you do not have the in-house bandwidth to build or tune your program, or you want an outside read on what is already running, we can do the audit and, if you want, the work that follows. The flows usually pay for themselves first, so that is where we tend to start.
When the audit turns into work, we run the email side in Klaviyo, the platform we use across our Shopify clients.