More in
Training and education means we teach your team to run the store and the marketing tools themselves, so you are not dependent on an agency for every small change. We sit down with the people who actually use Shopify, Klaviyo, Google Analytics, and Search Console day to day, and we walk them through the workflows they need, on your store, with your data.
We have run Shopify and Shopify Plus stores for clients for years, so we know where people get stuck. Training is hands-on and tailored to the role: a merchandiser needs different things than a marketer or a customer-service lead.
What we cover
- Day-to-day Shopify admin: products, collections, inventory, orders, and basic theme edits.
- Email and lifecycle in Klaviyo: building flows, segments, and campaigns without breaking deliverability.
- Reading the numbers: Google Analytics, Search Console, and your ad accounts, so reports mean something.
- SEO, AEO, and GEO basics: how to publish content that ranks and that AI search tools like ChatGPT and Perplexity will actually cite.
- Written notes and recordings your team can go back to, not just a one-time session.
We can run this as a single onboarding for a new hire, a recurring series, or a one-off deep dive on a tool you just adopted. The goal is simple: fewer “can you make this small change” tickets and a team that owns its own store. If you would rather we keep doing the work, that is fine too, and we will say so when training is not the cheaper path.