Traffic analysis is where we figure out who is actually coming to your store, how they found you, and which sources are worth more of your time and budget. We pull the real numbers from Google Analytics, Search Console, and your ad accounts, then tell you what they mean in plain language and what to do next.
A traffic report is only useful if it changes a decision. So we focus less on dashboards and more on questions: which channels bring buyers versus browsers, where AI search and organic are growing, and where you are paying for clicks that never convert.
What we look at
- Channel mix: organic search, paid, email, social, referral, and direct, and how each one trends.
- Search visibility across SEO, AEO, and GEO, including whether AI tools like ChatGPT, Perplexity, and Google AI Overviews are sending and citing you.
- Which pages and queries actually pull traffic, and which high-intent ones you are missing.
- Ad spend by source against the traffic and revenue it returns.
- Quality signals: bounce, engagement, and whether new visitors stick around.
We run a lot of this with AI-assisted reporting we built for our own agency, so pulling and combining Search Console, analytics, and ad data is fast and repeatable. That means you can have this monthly without it eating a huge bill. Traffic is the top of the story, not the whole of it, which is why this pairs naturally with conversion analysis.