For ecommerce, SEO and paid search work best as one program, and we run both. SEO earns durable organic traffic to your product and category pages; paid search buys instant, targeted visibility while that builds. We also work the newer layer: AEO and GEO, getting your store found and recommended inside AI search like ChatGPT, Perplexity, and Google’s AI Overviews, which is increasingly where buyers start. The goal is to be the answer, whether the customer is typing into Google or asking an AI.
What ecommerce SEO involves
- Keyword research mapped to category, product, and content pages.
- Technical fixes: site speed, crawlability, and Core Web Vitals.
- On-page work: unique title tags and meta descriptions per product (no duplicates), clean internal linking, and proper redirects for expired or out-of-stock product URLs.
- Structured data so listings show rich results: products, prices, reviews and star ratings, breadcrumbs, FAQs, and video.
- AEO and GEO: clear, quotable on-page answers and the structure that helps AI engines cite and recommend you.
Why we pair it with paid search
Paid search delivers traffic the day it goes live, lets you own branded and competitor terms, and tells you which keywords actually convert so we can prioritize them in SEO. The two reinforce each other: a customer who has seen your ad is more likely to click your organic listing, and organic wins inform smarter ad spend. We run Google Search and Shopping (via the Merchant Center feed), plus social and video where they fit. The honest tradeoff: SEO and AI visibility compound over months, while paid search costs money every click. Running them together is how you get traffic now and traffic that lasts.
On the paid side we run Shopping and Google Ads through the Google & YouTube channel built into Shopify, so the product feed stays in sync.