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A technical and content SEO audit is a full read of why a site does or does not rank, covering the parts Google and AI search engines actually use to crawl, understand, and trust your pages. We pull the site apart (crawl, index, speed, structure, content, links) and hand you a prioritized list of what to fix, in the order that moves the needle.

We have run this on Shopify and Shopify Plus stores, WordPress sites, and large multilingual catalogs, so we know where these platforms quietly break: thin or duplicated collection pages, bloated themes, orphaned URLs, redirect chains left over from a migration, and pages that read fine to a person but give a crawler nothing to hold onto.

What we look at

  • Crawlability and indexing: what Google sees, what it skips, and why.
  • Site speed and Core Web Vitals on real pages, not just a lab score.
  • Information architecture, internal linking, and how authority flows through the site.
  • Content quality and intent match: does each page answer the question it ranks for.
  • Whether your pages are structured so AI engines (ChatGPT, Perplexity, Google AI Overviews) can quote them.

You get a written report that a developer can act on and a marketer can understand, with each issue tagged by impact and effort. We separate the handful of things that actually matter from the long tail of warnings that audit tools love to flag and that change nothing.

An audit is worth doing when traffic has stalled, after a migration or redesign, or before you commit budget to content. It is the cheapest way to find out whether you have a content problem, a technical problem, or both, before you spend money fixing the wrong one.

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