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- Brand Identity & Logo Design
- User Experience Design (Wireframing)
- Responsive Ecommerce Site Design
- Email Template Design
- Prototyping
Home » What We Do » Brand Identity & Logo Design
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Brand identity is the visual system that makes a company recognizable: the logo, the color palette, the typography, and the rules for using them. We design logos and the identity around them so a brand looks like itself everywhere it shows up, whether that is a storefront, a product page, a packing slip, or an email. The goal is a mark that is simple, legible at any size, and built to last, not a trend that dates in two years.
Most of the brands we work with are ecommerce, so we design with that in mind from the start. A logo has to read in a 32-pixel favicon and on a wholesale catalog cover. The palette has to survive a checkout button, a sale badge, and a dark-mode email. We think about all of those uses before we hand anything off.
If you already have a logo that mostly works, we will say so. Sometimes the right move is a cleanup and a proper file set, not a full rebrand. We will tell you which one you need.
