Per-market technical SEO is the work of making sure each country or language version of your site is genuinely discoverable in that market, not just translated. We handle the structure, the signals, and the local details: hreflang, sitemaps, regional content, and how each version is set up to be found and recommended, including by AI search like ChatGPT, Perplexity, and Google AI Overviews. The goal is that a search in Germany or China finds your German or Chinese pages, ranking and reading as local.
What we cover
- Hreflang and URL structure per market, checked page by page and confirmed in Search Console, so versions support each other instead of competing.
- Per-market sitemaps and indexing, so each language’s pages get crawled and surfaced where they should.
- Local search behavior: the terms people actually use in that market, which are rarely a literal translation of the English keywords.
- AEO and GEO per language, structuring content and answers so AI search engines can pull and cite the right local version.
SEO is our deepest current discipline, and the international layer is where most stores leak. A site can be translated well and still be invisible in a market because the technical signals are missing or the content answers the wrong question. We treat each market as its own SEO project, built on the same platform.
This is worth doing the moment you have real traffic or revenue ambitions in a second country. Translating the pages gets you in the door; the per-market technical work is what actually gets you found.
We rely on Shopify Markets and WPML for the localized URLs and hreflang, and Yoast or Rank Math for the per-market metadata on WordPress.