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- Google Ads & Shopping
- Retargeting Ads
- Conversion Tracking Setup
- Product Feed Management
- AI-Search Ads
- PPC Spend & Account Audits
Conversion tracking setup is the plumbing that tells your ad platforms which clicks turned into real orders and revenue. We install and verify the full stack: Google Analytics 4, Google Ads conversions, the Meta pixel and its server-side counterpart, and the data layer that feeds them, usually through Google Tag Manager. Without this done right, every paid campaign is flying blind, and the platforms optimize toward the wrong thing.
This is the least glamorous part of paid media and the part that quietly decides whether everything else works. Bad tracking does not just give you bad reports. It actively trains Google and Meta to spend your budget on the wrong people.
What’s involved
- GA4 and Google Ads conversion tracking, configured for ecommerce events (view, add to cart, purchase) with accurate values.
- Server-side tracking and the Meta Conversions API, so you keep measuring accurately as browsers and privacy rules keep blocking pixels.
- Consent handling so tracking respects what visitors agreed to and stays compliant.
- A test pass on real orders to confirm conversions fire once, with the right revenue, and reconcile against what your store actually reports.
On Shopify and Shopify Plus we handle the checkout and customer-events side properly, including the parts that quietly broke when checkout extensibility changed. We would rather spend a day getting this right than have you spend months optimizing against numbers that are wrong. If you only fix one thing before scaling ad spend, fix this.
We wire this up with GA4 and Google Tag Manager, including server-side tracking where the browser data is not enough.