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Email template design is building the reusable, on-brand email layouts a store sends every day: welcome flows, abandoned cart, order and shipping confirmations, promotions, and newsletters. We design and code templates that match your brand, render correctly across the major email clients, and read well on a phone, where most email gets opened. We build primarily in Klaviyo, so the templates plug straight into your flows and campaigns.
What’s involved
- A reusable template system (header, footer, product blocks, buttons) your team can drop content into without breaking the layout.
- Mobile-first layouts that stay legible and tappable on small screens.
- Testing across common clients like Apple Mail, Gmail, and Outlook so the design holds up where Outlook in particular tends to break things.
- Templates wired into Klaviyo for the lifecycle emails that actually drive revenue: welcome, browse and cart abandonment, post-purchase, and win-back.
Good email design is mostly restraint. A clear layout, one obvious action per email, and brand styling that does not get in the way of the message. We would rather ship a template that loads fast and converts than one packed with effects that half of inboxes will not render. If you are moving onto Klaviyo or rebuilding your flows, that is a good time to redo the templates at the same time.
We design and build these templates in Klaviyo, so the emails match the rest of the store and stay easy to edit.