Penalty recovery is what you do when your traffic falls off a cliff and you need to find out why and fix it. We diagnose whether you were hit by a Google algorithm update, a manual action, a technical mistake, or a migration gone wrong, then build and execute the plan to recover.
Not every traffic drop is a penalty, and that matters. A manual action shows up in Search Console and needs a cleanup and a reconsideration request. An algorithm update (a core update, a spam or helpful-content adjustment) needs content and quality work, not a request. A drop after a redesign or replatform is usually broken redirects, lost pages, or botched canonicals. Treating one as the other wastes months, so step one is an honest diagnosis.
How we work a recovery
- Pin the date and cause: line up the drop against known updates, Search Console notices, and recent site changes.
- For manual actions: clean up the offending pages or links and file a clear reconsideration request.
- For algorithm hits: fix thin, duplicate, or low-trust content and improve the pages that lost ground.
- For migration damage: repair redirects, restore lost URLs, and fix indexing and canonical errors.
- Monitor recovery over the following weeks and adjust, since these rarely bounce back overnight.
We will be straight with you: algorithm-related recoveries take time and are not guaranteed, because you are earning back trust, not flipping a switch. What we can promise is an accurate diagnosis and real fixes rather than guesswork. The sooner you start, the less ground you lose while the cause keeps compounding.