A campaign calendar is the plan for the email and SMS you send on purpose: the launches, promotions, seasonal pushes, and content sends scheduled across the month and the quarter. We build and run the calendar so your sending is deliberate instead of last-minute, and so every send has a reason, an audience, and a place in the bigger picture. It is the difference between a steady rhythm your customers come to expect and a scramble the day before a sale.
Flows run themselves; campaigns don’t. Campaigns are where your product launches, restocks, holidays, and stories go out, and they need planning so you are not over-mailing your best customers or going dark for three weeks and then blasting them twice in a day.
What we handle
- A planned schedule tied to your product drops, promotions, and seasonal calendar.
- The right segment for each send, so frequency stays sane and the message fits the audience.
- Briefs, copy, and design built to your brand, then built and scheduled in Klaviyo.
- A/B tests on subject lines and send times where the volume justifies it.
- A view of how campaigns and automated flows overlap, so customers aren’t getting hit from both at once.
We can run the whole calendar for you or work alongside your team and just own the strategy and the build. Either way, the point is consistency. The stores that win on email are not the ones with the cleverest single campaign. They are the ones that show up on a reliable cadence, month after month, without burning the list out.
We plan and send the campaigns in Klaviyo, alongside the automated flows so the two do not collide.