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Automated flows are the emails and texts that send themselves when a customer does something: signs up, browses a product, abandons a cart, places a first order, or goes quiet. We build these flows in Klaviyo so they run in the background and bring in revenue without anyone hitting send. They are the part of email marketing that pays for itself, and for most stores they earn more than the one-off campaigns do.
We don’t just switch on Klaviyo’s default templates. We build the flows around how your store actually sells: your products, your margins, your repurchase cycle, and your brand voice.
The flows we usually build
- Welcome series for new subscribers, with the offer or the story that earns the first order.
- Abandoned cart and abandoned checkout, timed so they catch the customer while intent is still warm.
- Browse abandonment for people who looked but didn’t add to cart.
- Post-purchase flows: order follow-up, review requests, cross-sells, and replenishment reminders for consumables.
- Win-back flows for customers who haven’t ordered in a while.
Each flow gets real logic, not just a delay timer: conditional splits, product recommendations, and exclusions so a customer mid-purchase isn’t getting nagged to finish a cart they already checked out. We test subject lines and timing, then leave the flows running and tune them on the numbers.
If you only do one thing on email, do the cart and welcome flows first. They are the cheapest revenue you will ever build, because the audience is already raising their hand.
We build every one of these flows in Klaviyo, triggered off your live Shopify data.