Catalog and customer migration is the careful part of any replatforming: moving your products, variants, collections, customer accounts, and order history onto the new platform without losing or mangling anything. We extract the data from your old store, clean it, map it to the new structure, and load it so it matches what you had, only tidier. This is the work that decides whether a launch feels smooth or chaotic.
What we move and how
- Products with all their variants, options, images, descriptions, and metafields.
- Collections and categories rebuilt to match how customers actually shop your store.
- Customer accounts, addresses, tags, and segments, kept intact for email and loyalty.
- Order history, so support and reporting still have the full record.
- SEO fields and handles preserved or mapped, so the redirect work has clean targets.
A migration is also a good moment to fix data you have been ignoring: duplicate products, inconsistent naming, broken image links, half-used tags. We surface that as we go and clean it rather than carrying the mess forward. We have done this at scale, including translating and migrating a full B2B catalog of hundreds of products into Chinese with a glossary, so volume and edge cases do not scare us.
The honest part: dirty source data is the thing that slows migrations down, not the import itself. The earlier we see your export, the more accurate the estimate. If your catalog is large or messy, start with a data audit before anyone touches the new store.
We do the heavy lifting with Matrixify, which lets us import and export products, customers, and orders in bulk and check them before launch.