# Penalty Recovery

> Penalty recovery is what you do when your traffic falls off a cliff and you need to find out why and fix it.

Human version: https://nr10.com/what-we-do/seo-penalty-recovery/

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More in

[SEO, AEO & GEO](https://nr10.com/what-we-do/#anchor-seo-aeo-geo)

- [Technical & Content SEO Audits](https://nr10.com/what-we-do/technical-seo-audit/)
- [Keyword & Intent Research](https://nr10.com/what-we-do/keyword-intent-research/)
- [On-Page Optimization](https://nr10.com/what-we-do/on-page-seo-optimization/)
- [AI Search Optimization (AEO & GEO)](https://nr10.com/what-we-do/ai-search-optimization-aeo-geo/)
- [Schema & Structured Data](https://nr10.com/what-we-do/schema-structured-data/)
- Penalty Recovery
- [Ongoing Search Programs](https://nr10.com/what-we-do/ongoing-seo-programs/)

Penalty recovery is what you do when your traffic falls off a cliff and you need to find out why and fix it. We diagnose whether you were hit by a Google algorithm update, a manual action, a technical mistake, or a migration gone wrong, then build and execute the plan to recover.

Not every traffic drop is a penalty, and that matters. A manual action shows up in Search Console and needs a cleanup and a reconsideration request. An algorithm update (a core update, a spam or helpful-content adjustment) needs content and quality work, not a request. A drop after a redesign or replatform is usually broken redirects, lost pages, or botched canonicals. Treating one as the other wastes months, so step one is an honest diagnosis.

### How we work a recovery

- Pin the date and cause: line up the drop against known updates, Search Console notices, and recent site changes.
- For manual actions: clean up the offending pages or links and file a clear reconsideration request.
- For algorithm hits: fix thin, duplicate, or low-trust content and improve the pages that lost ground.
- For migration damage: repair redirects, restore lost URLs, and fix indexing and canonical errors.
- Monitor recovery over the following weeks and adjust, since these rarely bounce back overnight.

We will be straight with you: algorithm-related recoveries take time and are not guaranteed, because you are earning back trust, not flipping a switch. What we can promise is an accurate diagnosis and real fixes rather than guesswork. The sooner you start, the less ground you lose while the cause keeps compounding.

## Enough Talk, Let's Build Something Together

#### [Reach out now](https://nr10.com/contact)