# Better beats best. Best is a fixed point. Better keeps aiming higher. We design, build and run Shopify stores and WordPress sites for brands and institutions, and we keep improving them long after launch, because a good website is never finished. > #10 is a Palo Alto agency. We design and build Shopify stores and WordPress sites, with search and AI work across both. Since 2000, ~100 clients. Human version: https://nr10.com/ --- ###### Owner-Led ###### Senior Team ###### Since 2000 ###### Clients Worldwide ###### AI Behind the Work ###### Here After Launch ### We’re #10. We design, build and run the sites our clients are known for. **Three ways in.** Shopify stores, WordPress sites and design, with one team behind all three. Shopify is the only ecommerce platform we build on. **We listen first.** Every project starts with questions. We listen, take in what we hear, suggest what to do first, and then build it. **Since 2000.** We’ve worked with around 100 clients, and several have stayed with us for more than a decade. **AI behind the work.** AI drafts first passes, pulls reports together and keeps product data straight. A person at #10 reviews everything that goes out. ## Brands We’ve Built For A small agency keeps clients for years only when the work holds up. We’ve built and run stores, sites, and systems for companies you’ll recognize, and several of them for a decade or more. - **TriNet** : employee-rewards storefront for the HR/PEO company - **The Open Compute Project** : graphic and web design, trade show assets, brochures, iconography and infographics for the open hardware foundation - **Greentown Labs** : membership & community platform for the climatetech startup incubator - **Corelight** : website & ongoing development for the network-security company behind Zeek - **Accela** : web platform work for the govtech company - **Marubeni** : B2B site and full SEO program for the LED/photonics brand (tech-led.com) - **McEvoy Ranch** : Magento → Shopify Plus migration, plus ongoing search & store operations ## A Glimpse into Our Work ##### McEvoy Ranch ### Magento to Shopify Plus Migration and Custom Storefront Design ##### Zters ### Brand Engagement & Digital Visualization Solutions ##### Zeek.org ### Website & Blog Redesign ##### The Open Compute Project ### Visual Design & Communication Assets 100 ##### [Satisfied Clients](https://nr10.com/about-us) Since 2000 we’ve worked with around 100 clients, from olive oil ranches to open-source foundations to LED manufacturers. See [what we do](https://nr10.com/what-we-do/), or browse [our work](https://nr10.com/our-work/). ## From the Blog By [Tom Tsatsos](https://nr10.com/author/ttsatsos_04zfgbmx/) In [AI Search](https://nr10.com/category/ai-search/) ## [Generative Engine Optimization for Ecommerce Brands](https://nr10.com/generative-engine-optimization-for-ecommerce-brands/) [Read Article](https://nr10.com/generative-engine-optimization-for-ecommerce-brands/) By [Tom Tsatsos](https://nr10.com/author/ttsatsos_04zfgbmx/) In [Digital Marketing](https://nr10.com/category/digital-marketing/) ## [Klaviyo List Cleaning Guide: Lower Costs & Boost Deliverability for Shopify and Shopify Plus Stores](https://nr10.com/klaviyo-list-cleaning-guide-lower-costs-boost-deliverability-for-shopify-and-shopify-plus-stores/) [Read Article](https://nr10.com/klaviyo-list-cleaning-guide-lower-costs-boost-deliverability-for-shopify-and-shopify-plus-stores/) ## [Klaviyo List-Cleaning Case Study](https://nr10.com/klaviyo-list-cleaning-case-study/) [Read Article](https://nr10.com/klaviyo-list-cleaning-case-study/) ![Shopper browsing a clothing rack with a BFCM 2026 sales timeline overlay]() [Email & Growth](https://nr10.com/category/growth/) ### [Black Friday Ecommerce Strategy Guide for BFCM 2026](https://nr10.com/black-friday-ecommerce-strategy-guide/) A good Black Friday ecommerce strategy is mostly decided before the weekend starts. Black Friday… [Tom Tsatsos](https://nr10.com/author/ttsatsos_04zfgbmx/)September 12, 2024 [Generative AI](https://nr10.com/category/generative-ai/) ### [AI and Machine Learning in eCommerce: A Deep Dive](https://nr10.com/ai-and-machine-learning-in-ecommerce/) Q1: What are the key benefits of integrating AI in eCommerce platforms? Q2: How do… [Tom Tsatsos](https://nr10.com/author/ttsatsos_04zfgbmx/)December 30, 2023 [Ecommerce Strategy](https://nr10.com/category/ecommerce-strategy/) ### [Optimizing Mobile User Experience in eCommerce](https://nr10.com/optimizing-mobile-user-experience-in-ecommerce/) Q1: Why is mobile user experience crucial for eCommerce? Q2: How does mobile responsiveness influence… [Tom Tsatsos](https://nr10.com/author/ttsatsos_04zfgbmx/)November 1, 2023 ![How To Start an eCommerce Store]() [Shopify Essentials](https://nr10.com/category/shopify-essentials/) ### [Your Guide on How to Start a Successful Shopify Store](https://nr10.com/your-guide-on-how-to-start-a-successful-shopify-store/) Q1: What are the best strategies to market a Shopify store? Q2: How can I… [Tom Tsatsos](https://nr10.com/author/ttsatsos_04zfgbmx/)August 15, 2023 ![hyper personalization]() [Digital Marketing](https://nr10.com/category/digital-marketing/)[Generative AI](https://nr10.com/category/generative-ai/) ### [Top 10 Most Asked Questions about Hyper-Personalization in E-commerce](https://nr10.com/top-10-most-asked-questions-about-hyper-personalization-in-e-commerce/) Q1: What is hyper-personalization in e-commerce and how does it differ from personalization? Q2: How… [Tom Tsatsos](https://nr10.com/author/ttsatsos_04zfgbmx/)July 27, 2023 ![Micro-interactions in eCommerce]() [UI/UX Design](https://nr10.com/category/ux-design/) ### [Improving Usability through Micro-Interactions in Ecommerce](https://nr10.com/improving-usability-through-micro-interactions-in-ecommerce/) "Make it simple, but significant." - Don Draper, Mad Men While Don Draper is a… [Tom Tsatsos](https://nr10.com/author/ttsatsos_04zfgbmx/)July 20, 2023