# About Us

> #10 is an owner-led agency in Palo Alto. We design, build and run Shopify stores and WordPress sites for clients, some for over a decade.

Human version: https://nr10.com/about-us/

---

##### Exploring the Future of Ecommerce

## Hello, We're #10

#10 is a small, owner-led agency in Palo Alto. We design and build Shopify stores and WordPress sites, and then we stay to run them. Some of our clients have been with us for over a decade. See [what we do](https://nr10.com/what-we-do/).

#### Why #10

In soccer, the #10 is the playmaker. It’s the player who reads the whole field and sets the team up to score. That’s the job we take on for our clients. We look at the whole picture, from strategy through day-to-day operations, not one piece of it. The win is yours. Our job is the assist.

#### How we work: Listen. Absorb. Suggest. Build.

We listen first, and we ask a lot of questions. We absorb how your business actually works, not just what the brief says. Then we suggest what we’d do and in what order. Then we build it.

##### Who you work with

### Tom leads every project, backed by a bench of senior designers, developers and writers we’ve worked with for years.

### Tom Tsatsos

Director

Tom is a dynamic E-commerce professional with a robust background in project management, strategic development, and interactive design management. With over 20 years of experience, he has successfully led online storefront projects for businesses in high-growth stages across various sectors including retail, fashion, beauty, food, med-tech, education, IoT, automotive, and government. Tom excels in team leadership, e-commerce implementation, data analytics, digital marketing, web design, and application development. He has a proven track record of driving growth and ROI by leveraging technology to solve complex challenges and improve user experiences.

Previously, Tom held management positions at Toyota’s Internet Software Group and MIC, a Japanese Semiconductor Equipment manufacturer. He holds a degree in Mechanical Engineering from Purdue University and an MBA from Thunderbird, the American Graduate School of International Management. Having lived in the Czech Republic, Japan, and Mexico, Tom is fluent in Japanese, speaks conversational Spanish, and can order beers and ask for directions to the restroom in a smattering of other languages. Tom brings a global perspective to his role, ensuring the smooth delivery of projects by working closely with clients and development teams.

## Our Ethos

At #10, we prioritize excellence and innovation, convinced that technology and human insight together lead to commerce success. We accelerate client growth with innovative e-commerce strategies and sophisticated storefront designs.

#### Transparency

Honesty and transparency guide our interactions, ensuring clients understand our processes and outcomes. We set and meet expectations by delivering efficient solutions tailored to unique needs without unnecessary reinvention.

#### Efficiency and Agility

We pride ourselves on delivering efficient solutions by optimizing existing processes and technologies. As a small, agile team, we respond quickly to client needs and adapt to the ever-changing digital landscape.

#### Client-Centric Approach

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts.

#### Global Perspective

Our diverse and inclusive perspective enables us to address the varied needs of businesses from different regions and industries, fostering a comprehensive approach to e-comm.

## Valued Clients

![client](https://nr10.com/wp-content/uploads/2024/06/opencompute-5-2.png)

![client](https://nr10.com/wp-content/uploads/2024/06/ycis-trans5-1-1.png)

![client](https://nr10.com/wp-content/uploads/2024/06/corelight-logo-White-copy-1.png)

![client](https://nr10.com/wp-content/uploads/2024/06/vitalist6-1-1.png)

![client](https://nr10.com/wp-content/uploads/2024/06/marubeni_trasns.png)

![client](https://nr10.com/wp-content/uploads/2024/06/zters-logo-bw3-1-1.png)

![client](https://nr10.com/wp-content/uploads/2024/06/sadhana3-1-1.png)

![client](https://nr10.com/wp-content/uploads/2024/06/emory3-1-1.png)

![client](https://nr10.com/wp-content/uploads/2024/06/salt-logo-1-1.png)

![client](https://nr10.com/wp-content/uploads/2024/06/hahn-stats-logo-1-1.png)

![client](https://nr10.com/wp-content/uploads/2024/06/Petaluma-logo-300x134-2.png)

![Facebook](https://nr10.com/wp-content/uploads/2026/10/facebook-logo-white.png)

##### Advertising, Marketing, and Media

6 Degrees
Anthroscape
BenchmarkPortal.com
Carat
Doremus
Hahn Stats
HeadQuarters Advertising
Internet Home Alliance
iSearchMedia
LeadClick Media
Matter
Ogilvy Interactive
Propane
The BioMed Studio

##### Consumer Goods and Retail

Agetec
AIYA Co., Ltd.
American Stationery
Ash & Ames
Astro Studios
August
Bathsimple
Byer
Frecklebox
Gamago
Guideboat
Hlaska
Juice Beauty

Kaga Electronics
Monster.com
Oasis CBD
PCH International
PositScience
Rosie Pope
Satelindo
Sharp Electronics Indonesia
Sony-Ericsson
SurfMonk
UnitedBrands
Wine Innovations

##### Coworking and Office Spaces

At My Sphere Coworking
Refinery SF

##### Education and Training

Certification Commission for Healthcare Interpreters
Emory University
NEDO Silicon Valley
Sekai no kigyoka
Yew Chung International School

##### Exhibitions and Events

Blazer Exhibits & Graphics

##### Fashion and Apparel

Ash & Ames
Sadhana Beads

##### Food and Beverage

1chido
CherryFlex
Ionic Water
Miette
Momentum Coffee
Vitalist Superfood

##### Hospitality and Tourism

Salt Hotels

##### Manufacturing and Industrial

Avista Rentals
Axelson Supply
Dielectric Systems, Inc.
Marubeni
Mipox International Corporation
Mitsubishi Estate Home
Sanmina-SCI
Sampoerna
Spacecrest
United Textile
Zters

##### Media and Publishing

Juxtapoz Magazine
Slap Magazine
Thrasher Magazine

##### Music & Entertainment

Chanticleer
Japanimation.com
Relapse Records

##### Non-Profit and NGO

Emory University
Greentown Labs
JETRO
Religious Census
World Wildlife Fund (WWF)

##### Pet Care and Products

Pawtrero

##### Real Estate, Architecture and Construction

Hot Properties SF
Lovett-Silverman
Mitsubishi Estate Home

##### Social Media and Networking

Facebook
Speeksy

##### Sports and Recreation

Singapore Soccer Association
SportsNet Global
Super Soccer

## Our Process

1

#### Discovery & Research

We start by understanding your project goals and target audience. This involves market research and competitor analysis to gather key insights.

2

#### Planning & Strategy

We then create a detailed plan and strategy, defining milestones, allocating resources, and setting timelines. We also develop user personas and journey maps.

3

#### Design & Implementation

In this phase, we focus on creating and refining prototypes and campaigns. Our team ensures all design elements are built and integrated seamlessly.

4

#### Launch & Execution

We deploy the project or campaign, monitor performance, and gather initial user feedback to ensure everything functions correctly and achieves the desired outcomes.

5

#### Evaluation & Optimization

We analyze performance data and feedback to identify improvements. We optimize to enhance effectiveness and adapt strategies to evolving insights.

###### From inception to today

## Our Journey

##### 2000

## Inception

We began our journey in a small office in San Francisco’s Financial District. During the Y2K era and dot-com bust, we created rich media content for sports teams using Macromedia Flash. We pushed digital media boundaries, creating engaging experiences that captured the excitement of live sports and enhanced fan interaction.

##### 2003

## Growth

As a web design agency, we developed visually stunning and functional websites. This period marked our transition to comprehensive digital services, establishing our reputation for innovative design and reliable solutions. We relocated to a larger space in SoMa for the next 10 years.

##### 2004

## Global Reach

Our first international e-commerce project was with I-O Data, a Japanese consumer electronics brand, using our custom-built platform. This expanded our global expertise, showcasing our ability to create scalable e-commerce solutions.

##### 2006

## Personalized E-comm

We implemented large-scale e-commerce for American Stationery, featuring industry-first greeting card previews true to printed output. This set a new standard, blending technology with creativity for unmatched user experiences.

##### 2008

## Magento Partner

As one of the first Magento partners, we worked on multiple storefronts for small to mid-sized entities. Our early mastery of Magento allowed us to provide robust, customizable e-commerce solutions that enhanced online presence and drove growth.

##### 2010

## Ecommerce Expertise

We expanded our e-commerce expertise through various Magento projects across industries like extreme sports, education, gaming, music, and manufacturing. This solidified our reputation as e-commerce leaders, delivering tailored, high-performance online stores.

##### 2014

## Custom Web Apps

By 2014, we developed large-scale custom web applications for sectors like education, recruitment, law, and real estate. This era marked our commitment to understanding complex sector requirements and delivering robust, scalable digital solutions.

##### 2018

## Agency Collaboration

In 2018, we deepened relationships with other agencies, providing strategic support and execution on various e-commerce projects. Collaborating with industry-leading partners enhanced our service offerings and allowed us to deliver comprehensive solutions.

##### 2022

## Going Remote

In 2022, we transitioned to fully remote operations, driven partly by the pandemic and our hybrid model experience. Embracing remote work maintained our flexibility and high-quality service delivery, demonstrating our adaptability and commitment to innovation.

##### 2024

## **AI Integration**

In 2024, we fully embraced AI, integrating it into our workflows and building AI-driven applications. This sharpened our ecommerce processes and opened a new era of efficiency and innovation.

##### *Most Recent Project*

## View Work

##### *Ready to Talk?*

## Contact Us